Privacy Policy

Personal Data

As our customer, you consent to us processing your personal data. Fyrklövern AB, org no. 556187-0626, Ångbåtsbron 1 (visiting address), 201 80 Malmö, is the personal data processor for the personal data that you provide. We process this personal data in order to be able to manage our customer relationship with you, and to provide beneficial offers for products and services in writing, by telephone, e-mail/SMS and other digital channels from us and our partners, as well as to fulfil our warranty and other commitments towards you. Our partners can be found in the following industries: magazines, books, film, games, fashion, beauty, needlework, security, sports, leisure, home decor, health, charity, food and drink, animals, nature and collectibles. You can contact us at any time to receive access to your personal data, and how we are processing it. You also have the right to request a copy of the personal data and for any mistakes to be corrected or the data deleted. Changes to your name or address must be sent immediately to Fyrklövern via e-mail: customerservice@fyrklovern.com.

We keep a register of our customers. The register contains personal data such as name, postal address, telephone number, electronic addresses, purchase history, delivery and payment details, and in some cases a social security number alongside data relating to the use of various digital services.

The information is used by us for invoicing, information and delivery of products, as well as marketing and statistics, product development and credit applications. The data can be used by our company and partners, if applicable, to inform and adapt our content, advertising and offers. The data is analysed and collated before selection, prioritisation and planning of customer contact. The personal data may be supplemented and merged with other private and public registers, e.g. SPAR or the credit information register, in connection with, decisions on credit or to update address information. The personal data may be disclosed to other companies or partners approved by Fyrklövern for necessary processing on behalf of Fyrklövern, e.g. in connection with printing and distribution, or for marketing purposes. Personal data is disclosed to authorities only where required by law or for compliance with an official request. The storage and processing of you personal data remains valid until you withdraw consent. It is not dependent on any further purchases of products.

How is the personal data protected?

In accordance with data protection legislation, you have certain rights that you can use to affect how we process your personal data. Read more below.

How long is the personal data stored?

If you have agreed to be a registered customer/member of Fyrklövern, your personal data will be stored until you de-register. You can de-register as a customer at any time. Your personal data is never stored longer than permitted according to current legislation.     

How can you influence our processing of the personal data?

In accordance with data protection legislation, you have certain rights that you can use to affect how we process your personal data. Read more below.

Right to withdraw your consent and to object to processing

You have the right to withdraw all or any part of your consent to the processing of your personal data. The withdrawal of consent only effects data processing after the consent is withdrawn.

You always have the right to object to your personal data being processed for marketing purposes and profiling, such as newsletters and customised marketing.

You also have the right to object at any time to the processing of your personal data based on a Legitimate Interest Assessment. Read more about what a Legitimate Interest Assessment involves below. In some cases, however, you do not have the right to object to processing based on a Legitimate Interest Assessment (e.g. because we have to save your personal data). This is the case if we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or if it is for the establishment, exercise or defence of legal claims.

Right of access

You have the right to receive confirmation of whether personal data about you is processed by us as well as information about the processing that we carry out, e.g. the purposes of the processing and how long the data is saved. You can also receive access to the personal data and receive a copy of the personal data processed by us.

Right to rectification

You have the right to correct any incorrect personal data about you, and to ask us to complete incomplete personal data.

Right to erasure (the right to be forgotten) and to restrict processing

Under certain conditions, you have the right to request the deletion of your personal data. Such prerequisites can include if the personal data is no longer necessary for the purposes for which it was collected or processed, or if you withdraw your consent on which the processing is based and there is no other legal basis for the processing.

You also have the right to request that we limit our processing of your personal data. Such prerequisites can include you disputing the correctness of the data, or if the processing is illegal and you object to the deletion of the personal data and instead request a limitation of the use of the data.

Right to lodge a complaint with an authority

You always have the right to submit a complaint to a competent authority.

Such a complaint should preferably be submitted to the authority in the EU/EEA member state in which you reside, or work, or where a breach of applicable data protection laws and regulations is alleged to have occurred. The relevant supervisory authority in Sweden is the Swedish Data Protection Authority. This right is without prejudice to any other administrative review process or legal remedy.

Right to data portability

You have the right to ask us to transfer some of your personal data we store to another company (data portability). The right applies to personal data that you have provided to us in a structured, commonly used and machine-readable format, if the processing is based on your consent or on an agreement and the processing is automated. You have the right to transfer the personal data directly from us to another personal data processor where this is technically possible.

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