Cookie Policy

About cookies

Fyrklövern uses cookies and other similar processes to understand how Fyrklövern's digital services are used and to personalise the online user experience. Cookies are a common internet tool and consist of small text files stored by the browser. These cookie files are generated and stored by the browser when visiting websites. Fyrklövern's customers and registered users approve the use of such cookies. The user can change their browser settings to block cookies and delete stored cookies at any time. In some cases, however, this may impair the functionality and user experience of the website.

We use cookies to customise content and advertising, to connect with social media and to analyse web traffic. This can include the use of our campaign pages, online shops and other pages, where we can better understand our customers' and visitors' interest in our products. Any use of such cookies is clearly stated on the website in question. We only share cookie data on web use with trusted social media, advertising and analytics partners. Alongside our advertising partners, we use cookies to personalise our marketing and display relevant adverts based on previous interest in our products. For example, we use various Google tools to customise advertising. You can opt out of Google's advertising features and other Google Analytics features with the Google Analytics Opt-out browser add-on. We also use some of Facebook's advertising features. Facebook collects information based on your activities on websites or apps outside of Facebook. You can change how Facebook uses this information for advertising purposes, in Facebook's advertising settings.

Permanent cookies and Session cookies

There are two types of cookies. The first type is called a 'permanent cookie', which is a file that is saved and stored on the visitor's computer. It is used, for example, to adapt the website to the visitor's wishes, choices and interests, to tailor external advertising and for collecting data for analysing web use. The second type is called a 'session cookie', which is a temporary cookie generated while the visitor is on a web page and stored on the visitor's computer. Session cookies are deleted when you close your browser. Our website uses both permanent and session cookies to tailor our marketing so that it is more relevant to the user and more effective for Fyrklövern. The cookies are used to enable the selection of ads based on what is relevant to the user, to improve reporting on different campaigns, and to prevent ads that have already been shown to you from being shown again.

We use session cookies for our visitor statistics. Websites often collect information about what users do during a visit. This can include information about which pages are visited and whether users receive error messages on certain pages. We use cookies for session status in order to improve our offers and website to deliver a better user experience of our digital services. If you block or delete these cookies, it is still possible to use the website.

Our cookies are divided into the following categories:

Essential cookies

Essential cookies allow basic website functions, such as user login and account management. The website cannot be used properly without these cookies.

Functional cookies

Functional cookies are used to store visitor information on the website, e.g. language, time zone, or improved content.

Targeting cookies

Targeting cookies are used to identify visitors across different websites, e.g. content partners, banner network. These cookies can be used by companies to create a profile of visitors' interests or to display relevant advertisements on other websites.

Performance cookies

Performance cookies collect data on how visitors use the website. This can include using analytics cookies, for example. Performance cookies cannot be used to directly identify visitors.

Uncategorised cookies

Uncategorised cookies are cookies that do not fit in any other category, or are in the process of being categorised.

IP number and domain address

Fyrklövern compiles visitor statistics on information such as the number of visits, the number of times individual pages are read, previous web addresses the visitors have visited prior to our site and which search engines and keywords were used to find our pages. This informs us about web elements that can changed, improved or removed. We can also see the name of your domain and host computer, e.g. bt.com. We save the IP number from your computer (server) and which browser and operating system is in use. In addition, we save the date and time you linked to our website and where you linked from. This information is not disclosed and is used to improve our website so that users can navigate our site with ease. Visitor statistics do not contain any information about, or links to, social security numbers, names, e-mail addresses, or other personal information.